Analytics & Heatmaps
Description
Data shows where a product guides users and where they encounter obstacles. Using analytics and heatmaps, we observe authentic user behavior directly within the application. Click paths, drop-off points, and areas of high engagement become visible, providing insights into how effectively interaction and orientation are functioning. These figures do not stand alone; instead, they help us understand where the product provides support and where design must create greater clarity.
Your input
- Common understanding of desired areas of knowledge
- Access to the product or prototype for analysis
Our result
- Making usage patterns and areas of interaction visible
- Identified breakpoints in click or scroll behavior
- Derivatives for targeted optimization of user navigation
AH
