Netnography
Description
People speak openly when they are among themselves. Netnography uses exactly this dynamic: We analyze contributions and discussions in digital spaces to make real user behavior visible. We are not interested in what is being said about products, but in why people speak and act that way. This shows needs, emotions and expectations before they can be measured in figures. The insights gained create a realistic understanding of target groups — unfiltered and close to the world around them.
Your input
- Existing insights into user groups and their context
- Topic focus or product context
- Relevant platforms or communities
Our result
- Evaluation of qualitative user data from digital sources
- Deriving key needs, emotions and motivations
- Product and communication strategy recommendations
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