Tone of Voice
Description
Tone of Voice defines how a brand feels linguistically—regardless of the channel or format. We translate brand values into a linguistic attitude and derive how texts should sound to contribute to the desired impact. This is not about rigid phrasing rules, but about providing orientation: Which language carries the identity, creates proximity or clarity, and avoids misunderstandings? This results in a linguistic expression that remains consistent yet feels human.
Your input
- Insight into existing language elements or examples of communication
- Clarifying which language and brand identity should shape the style
Our result
- Defined tone of voice with a clear language stance
- Guidelines on how language should work in different contexts
- Basis for consistent language in product texts and communication
TV
